All Posts

What's Happening If you're running a D2C brand in India, the maths is getting harder. CAC on Meta and Google keeps surging. Performance marketing eats 30–40% of revenue for most brands. Meanwhile, mobile conversion rates - where 87% of Indian shoppers buy - hover stubbornly at 1.5–2.5%. Against this, a new category of investment is producing numbers that should make every founder pay attention. AI shopping assistants deployed on your own storefront are delivering outsized ret

# What's Happening The front door to product discovery is moving - fast. ChatGPT now processes 50 million shopping-related queries daily. Perplexity lets users research and buy without ever leaving the chat. Google's AI Mode is rewriting search results into conversational recommendations. When a shopper asks, "Find me a breathable kurta set for a beach wedding under ₹5,000," these platforms interpret the intent, curate options, and increasingly close the sale, all inside thei

What's Happening The way consumers discover products online is undergoing a fundamental shift. Generative AI is replacing the keyword-driven search box with conversational, intent-aware shopping assistants — systems that understand why a shopper is looking, not just what they typed. Instead of filtering by "blue running shoes size 10," a shopper now says, "I need something for trail running in monsoons that won't wreck my knees." The AI interprets context, constraint, and occ